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ABOUT ME
I’m a UX and content writer with 10 years of experience crafting product clarity and communication impact across fintech, SaaS, mobility, and media. My strength lies in simplifying complex journeys through copy that’s clear, empathetic, and action oriented.
At Prefr, I lead content for a digital lending platform where I’ve launched a new website, redefined funnel communications, and improved the DIY journey by 13%. I also helped scale social media engagement, growing our follower base by 216% through sharp, topical storytelling.
My work spans the full product funnel - from onboarding flows, modals, and micro-interactions to push notifications, performance creatives, lifecycle emails, and social media. I also bring experience in content ops: setting up hygiene practices, mentoring writers, and shaping brand voice.
I believe great copy doesn’t just improve UX, it builds trust, drives adoption, and keeps users coming back. That’s the impact I strive for in every word I write.
WORK EXPERIENCE
Prefr
I lead content and brand voice at Prefr, where I launched the website and improved the DIY loan journey by 13%. I shaped Prefr’s tone across key user touchpoints and initiated middle-funnel strategies via IVR, SMS, and app - tailored for multilingual users. I also drove a 216% increase in Instagram followership through insight-led, brand-aligned content. My role blends UX writing, funnel design, and full-funnel content ops.
Engagedly Software India Pvt. Ltd.
At this HR SaaS firm, I shaped the tone and structure of in-product copy, collaborating closely with product and design teams. I focused on microcopy that reduced friction, improved clarity, and supported user adoption across core workflows.
Zoomcar India Private Limited
I led consumer communications across push, email, and performance creatives to drive rentals and re-engagement. Partnering with the growth team, I created high-converting copy tailored to user behavior and funnel drop-offs.
Embibe
Led a team of 25 freelancers to deliver high-quality academic and product content on tight deadlines. Audited, edited, and aligned all outputs with Embibe’s voice across product and marketing.
Sharksense Digital Pvt. Ltd
Owned social and performance campaigns for D2C brands across Instagram and Facebook. Delivered SEO-driven long-form content and worked closely with designers to ideate impactful brand storytelling.
Bravvura
Created brand messaging for US-based restaurant clients across digital, print, and menus. Developed slogans, blogs, and SEO content to support local marketing campaigns and drive recall.
92.7 Big FM
Developed branded content and campaign concepts based on client briefs. Supported pitch decks and created monthly campaign reports, balancing creativity with performance tracking.
94.3 MY FM
Wrote on-air scripts, ads, and sales copy across stations in Kota and Udaipur. Worked closely with sales teams to deliver high-impact, localised storytelling that converted.
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